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Showing posts from September, 2010

Why effective web site marketing is important in attracting visitors

People who casually browse the Internet with no aim in particular are generally referred to as web surfers. These surfers are not trying to look for something in particular, they are here only to look. Once they find something that has enough potential to grab their attention, they might just click on it. Web advertising essentially revolves around this principle. The main goal is to attract the web surfer. There are many different types of Internet marketing. One of the most common used strategies is advertising your web site. Advertisements work wonderfully in attracting the surfer. Once a surfer feels compelled to visit your site, they will become potential customers. The idea behind this is that if the advertisement is impressive enough, the visitor will want to find out more. Another strategy used is advertising links. Nothing interests a surfer more than a good advertising link to your site. A catchy ad link might pique the surfer's interest causing them to click and come bac

Search Engine Optimization Set to Get Harder

Being innovative is something that most try to be, but with Google it comes naturally. Lately, there have been a number of great new innovations that include the latest Google Maps branded as points-of-interest initiative, currently in beta stage. This seems a great add up but with most website search engine optimization experts, this is not a happy news. You can see a maximum 3 ads above Google’s unpaid organic search results page. However, there might be a change in this as well. Google is currently experimenting with four now. So, if you have shoot up to page one in the search result, you might end up in the second page. Any industry where product comparison is used, they are going to be affected if this change becomes permanent. Google are testing this feature with a number of financial keywords and you can see four results if you do the search yourself. They have extended the AdWords section by placing their comparison ad beneath the AdWords ads. For most this is certainly annoyin