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Showing posts from November, 2010

Improve Your Paid Search Marketing Campaign - Tips and techniques

Any online business owner knows how powerful SEM can be for their leads, customers, revenues and web site's traffic. However, most online business owners just seem to somehow love PPC or Pay per Click marketing campaigns, because it is not only easy and effective, but it can almost immediately drive traffic towards their site. Unfortunately, most of them aren't minting as much money as they possibly could. This can be solved by implementing a few simple and powerful tips. We all know that most business owners tend to run after the most obvious key words, when it comes to crafting a PPC campaign. For example, if an auto accident lawyer wants to start a PPC campaign, he would most likely run after words and phrases like, “lawyer' or even, "auto accident lawyer". However, the key here would be to focus on the narrower terms. Next you must be aware of the fact that there are two types of PPC campaigns, they are, content network PPC and search network PPC. It is crucia

Website Marketing - 3 Must-Do Tips You Need to Consider

How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of 3 must-do tips you need to consider. While I'm not breaking any new ground here, I've tried to summarize some of the most important techniques: 1.Write a Keyword-Rich Page Title: Perhaps the most important and inexpensive strategy is to rank high for your preferred keywords on the main search engines in "organic" or "natural" searches. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. For instance, write a descriptive title for each page, that's rich in keywords and as many "filler" words from the title. 2.Make Your Navigation System Search Engine Friendly: You obviously want search engine robots to find all the pages in your site. Did you know that Flash navigation menus which appear when you hover are only great for humans? Unfortunately, search engines don't read