A primary variation between marketing products on an e-commerce site and in a physical store is that when customers or browsers visit a store, they’ve already made a time investment and hence they are unlikely to just walk in and walk out again, whereas online visitors have no such investment.
Thus, your ecommerce marketing goals should not only focus on just attracting visitors, but it also should focus on keeping them coming back for more.
Furthermore, all you beginners out there need to pay close attention to the fact that the most critical aspect of any online marketing campaign is when you are trying to launch that ecommerce site. But, once it is safely in orbit, you’ll have other priorities and goals to worry about. For now, here’s where you need to spend your energy:
- Create Awareness: A very basic, but effective strategy is to put banners in the store. But, if you don’t have a physical store, the best way to create awareness is by paying for search engine ads.
- Drive Traffic: Once your relevant or targeted traffic knows your ecommerce site exists, you need to make sure that they stay there for as long as possible. So you need to promise them it will be worthwhile.
- Create Conversions or repeat customers: Once your relevant traffic has visited your site, you need to get them to make a purchase. So, try to make the transaction and selection process as easy as possible.