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Showing posts from March, 2011

Importance of Affiliate Marketing

Affiliate marketing is a relatively old concept; not new as opposed to what a lot of people think. Today, many website design and development companies have become familiar with this concept. But if you are new to this concept, and would like a little guidance, then you’ve come to the right place. Affiliate marketing is basically an Internet oriented marketing practice, wherein affiliates are paid a business incentive for every visitor or potential custom who visits your site. It is however, very important to plan carefully.Affiliate marketing is completely customer-centric. An affiliate marketing campaign should only be managed by an expert with the relevant knowledge and experience.
It helps to promote a webmasters website. Affiliates in return will get a compensation for this. In this way, all parties involved will put in some effort to promote the business and earn more.
It is a strategic process to help sell products and services. It is less expensive than most other marketing metho…

Features of a Great Ecommerce Website

Ecommerce websites are like virtual shopping malls. And although all of them have been specifically design to sell products or services, not all of them achieve this.
Show users the website structure of the site and where exactly they are on it. Put headlines and breadcrumbs on all the pages.
The browsers should be able to sort through the product categories in just the way that they want to. So provide them with the necessary options – from pricing to popularity or user rating and latest.
Make sure they see all your products in the right categories, and this should be in one single page, instead of having them go through hundreds of pages.
Narrow down all your product categories to specific sub-categories so as to help your users find what they really want.
Make sure your product categories carry all the pricing details that the users are interested in. Show the original pricing along with the discounted pricing.
Apart from the search box and the results, make sure that search bars are loc…