Skip to main content


Showing posts from 2011

Importance of Affiliate Marketing

Affiliate marketing is a relatively old concept; not new as opposed to what a lot of people think. Today, many website design and development companies have become familiar with this concept. But if you are new to this concept, and would like a little guidance, then you’ve come to the right place. Affiliate marketing is basically an Internet oriented marketing practice, wherein affiliates are paid a business incentive for every visitor or potential custom who visits your site. It is however, very important to plan carefully.Affiliate marketing is completely customer-centric. An affiliate marketing campaign should only be managed by an expert with the relevant knowledge and experience.
It helps to promote a webmasters website. Affiliates in return will get a compensation for this. In this way, all parties involved will put in some effort to promote the business and earn more.
It is a strategic process to help sell products and services. It is less expensive than most other marketing metho…

Features of a Great Ecommerce Website

Ecommerce websites are like virtual shopping malls. And although all of them have been specifically design to sell products or services, not all of them achieve this.
Show users the website structure of the site and where exactly they are on it. Put headlines and breadcrumbs on all the pages.
The browsers should be able to sort through the product categories in just the way that they want to. So provide them with the necessary options – from pricing to popularity or user rating and latest.
Make sure they see all your products in the right categories, and this should be in one single page, instead of having them go through hundreds of pages.
Narrow down all your product categories to specific sub-categories so as to help your users find what they really want.
Make sure your product categories carry all the pricing details that the users are interested in. Show the original pricing along with the discounted pricing.
Apart from the search box and the results, make sure that search bars are loc…

Comparison Search Engines are becoming more popular

According to recent reports, the number of consumers that are taking to comparison search engines are on the rise. Consumers, reportedly, find comparison sites to be useful for online shopping – more so than search engines, retailer websites and even online marketplaces. According to statistics, nearly 99% of the overall consumers shop online and out of this, nearly 96% does research on products in comparison search engines. With such remarkable figures, it is little wonder why most people are scrambling to provide good comparison search engine services. Anything to make a quick buck! If you’re looking for great comparison search engines and sites online, there are plenty of them available today. If you haven’t ever used a comparison search engine, then maybe you should consider using one!

Ecommerce Website Marketing Tips to Launch Your Site!

A primary variation between marketing products on an e-commerce site and in a physical store is that when customers or browsers visit a store, they’ve already made a time investment and hence they are unlikely to just walk in and walk out again, whereas online visitors have no such investment.Thus, your ecommerce marketing goals should not only focus on just attracting visitors, but it also should focus on keeping them coming back for more.Furthermore, all you beginners out there need to pay close attention to the fact that the most critical aspect of any online marketing campaign is when you are trying to launch that ecommerce site. But, once it is safely in orbit, you’ll have other priorities and goals to worry about. For now, here’s where you need to spend your energy:Create Awareness: A very basic, but effective strategy is to put banners in the store. But, if you don’t have a physical store, the best way to create awareness is by paying for search engine ads.
Drive Traffic: Once y…

The 4 Major Advantages of Affiliate Marketing

Affiliate marketing works well for both the merchant and the affiliate marketer. It proves to be the ideal way of making money for both by selling products on the Internet. Some of the many benefits of affiliate marketing are as listed below:
If you are an affiliate marketer, you do not need to create your own product. The product will be provided by the merchant. Once you join the merchant's affiliate program, you will be able to start quickly.
Most of the affiliate marketing programs available on the Internet are free to join. This works well for the merchant because, since it is free, more people will join in as marketers. This is also good for the marketers because there is no financial risk involved when they are signing up for the program.
As an affiliate marketer, all you need to concentrate is on promoting your website. The marketing materials, money involved, product shipping and customer service is all taken care of by the merchants.
You have the opportunity to earn money 24…